WORKS

The campaign swept Weibo and WeChat with cinematic force.

22,385 booked test drives.

84,338 sparked with interest.

Ad Age China named the Q50L one of the Top 5 Most Desirable Luxury Automobiles of the year.

| The campaign swept Weibo and WeChat with cinematic force. | 22,385 booked test drives. | 84,338 sparked with interest. | Ad Age China named the Q50L one of the Top 5 Most Desirable Luxury Automobiles of the year.

Business_Driven Campaign

Game of Thrones: Reshuffled.

In 2014, the luxury car throne in China looked untouchable.
BMW. Audi. Mercedes. Lexus. Cadillac.
Five names. Five crowns. Zero vacancy.

Then came the floodgate.

The Chinese government opened domestic production to all foreign automakers.
Overnight, 15 imported giants and 241 local warriors stepped into the same ring.

A full-blown power shuffle.
Prestige was now up for grabs.

That’s when I pitched a bold idea: don’t sell a car—stage a coup.

Infiniti wasn’t just releasing the Q50L.
It was declaring its place in the new order.

Built in China, yes—but without compromise.
This wasn’t about matching the market.
It was about proving who could lead it.

While others clung to legacy or localised gimmicks,
we sharpened our message to one clean truth:

Precision is power.

The Q50L came equipped with NASA-developed space-flying steering.
An unmatched system that could cut through chaos like no other.

So we created chaos.
We called it Tidal Waves.

A CGI tsunami thundered toward the car.
It didn’t break like they feared.
It broke through like we knew.

No hesitation. No resistance.
Just movement—swift, calm, exact.

Because this wasn’t just motion—
It was mastery.

This is what NASA-developed precision looks like in local hands.
Zero delay. Zero friction. Zero difference.

Infiniti wasn’t just entering a price war.
It was claiming a seat at the table—with the same craftsmanship, the same technology, and the same unshakable commitment to excellence.